Ten Secrets to Successful Marketing Planning
ASA's Experience & Integrity Speaks for Itself
Why ASA
Operating for Over Twenty-Two Years
Retail advertising:
Retail accounts consist of local, regional and national advertisers including:
State of Kansas contract work:
ASA Marketing Group has worked with the State of Kansas on several projects and ad campaigns including;
Governors Conference on Alcohol & Drug Abuse, Secretaries Conference on Alcohol & Drug Abuse,
Governors Council for Children & Families, KDOT & Corporation Commission / Trucker Safety Campaign,
Kansas Chamber of Commerce and Housing / Kansas Energy Star Program, Kansas Department of Revenue /Electronic Filing Campaign,
and "ZAP" Campaign, Kansas Department of Health & Environment / Tobacco Free Kansas Campaign and Get Caught Recycling Campaign.
Office of the Kansas Securities Commissioner / Don’t Get Scammed campaign.
Political Advertising:
ASA worked the 1990 historic campaigns of Joan Finney. Finney holds the distinction of being the first woman governor and
oldest elected Governor of Kansas. The Democratic primary campaign was waged against a former popular two term Democratic Governor,
John Carlin, who outspent Finney 6 to 1. The General campaign ousted the incumbent Republican Governor, Mike Hayden who outspent
Finney 4 to 1. Jim Deines, CEO of ASA Marketing Group, worked full time directly with Joan and the Finney Campaign for 11 months
which included the miraculous double upset wins.
ASA Marketing Group has a win percentage of over 70% for all political candidates and ballot issues. The political candidates include mostly Democrats but some Republicans. ASA worked another statewide race in 2002 when Democrat Chris Biggs took on Phill Kline. ASA Marketing Group worked with Chris Biggs Campaign for less than 12 weeks ending with a disappointing loss amounting to less than one-half percent.
ASA has worked two campaigns for Kansas Second Congressional District. The first was a failed bid in the Republican Primary with Joe Hume up against Sam Brownback. Brownback outspent Joe 20 to 1. The second Congressional race worked by ASA was Democrat Nancy Boyda’s surprise win in 2006 when she beat 5-term incumbent Republican Congressman, Jim Ryun. The Boyda campaign spent half the money that Ryun spent.
ASA has worked the successful campaigns of Topeka City Councilmen Jim Reardon and Sam Carkhuff, as well as Shawnee County Commissioners Don Cooper and Ted Ensley. ASA was hired in 2004 to work Democrat candidates exclusively for Kansas Senate races and have worked, including 2008, on 7 State Senate Campaigns and assisted with strategy, media and messaging with a dozen others.
In 2008, ASA worked the successful primary and general campaigns of Democrat newcomer Chad Taylor for Shawnee County District Attorney and the historic campaign of Carolyn Campbell, first African American elected to the Kansas State Board of Education.
Ballot Issues / Bond Elections:
ASA Marketing group has won every ballot issue campaigned including; Open Saloon, Retain Judge Theis, Topeka City Manager and
consulted on message for the Half Cent Sales Tax for Go Topeka.
ASA Marketing Group campaigned one of the first Local Option Budgets to pass in Kansas for Topeka Public Schools. ASA followed over the years with 4 successful bond election campaigns for Topeka USD 501 including the TPS Sports Park bond election.
ASA was hired after 2 unsuccessful attempts by Shawnee Heights School District to pass a school bond. The bond was divided into three parts and ASA successfully campaigned two out of three. The one ballot issue that did not pass, based on research, ASA recommended name change from "Performing Arts Center" to "Multipurpose Arts and Learning Center". Printed materials were previously sent to patrons with "Performing Arts" wording so a name change was declined. This is the only ballot issue loss by ASA.
Research:
ASA has completed research for local, regional and national accounts over the years under the banner of Infomark Research,
now a division of ASA Marketing Group. Over 200 research projects have been conducted under the direction of Jim Deines.
Marketing research, lead generation research, feasibility studies, focus groups and mystery shopping has served the ASA retail
base of accounts and outside retail clients. Opinion polls for political candidates, bond and ballot elections along with a
proprietary process of "Donut Shop Research" has helped ASA provide success for political candidates and ballot issue clients.
Infomark Research provides ASA Marketing Group a strategic advantage with access to a variety of research to determine public opinion and trends on behalf of our clients. ASA also uses research to provide lead generation, measure public acceptance, and develop communications for fundraising campaigns.
Research clients include; Greater Topeka Chamber of Commerce, various departments of the State of Kansas, Bartlett & West Engineers, Bennett Trust, Topeka Public Schools and other school districts across Kansas, Shawnee County, and various confidential accounts in the categories of banking, grocery, real estate development, travel and hospitality, automotive, gaming industry, commercial insurance, national and state associations, and miscellaneous retail accounts.
Fundraising:
ASA Marketing Group has worked a number of fundraising campaigns over the years including; Washburn Athletic department,
BMX Nationals, Great Topeka Duck Race, Kansas Shrine Bowl, Children and Youth Educational Resource Group, and Topeka Sports Park
(Hummer Sports Park). ASA is currently working a fundraising campaign for Shawnee County Parks and Recreation Foundation.
The SCPR Foundation fundraiser mirrors the processes established for Hummer Sports Park utilizing endowments, memorials, naming opportunities, sponsorships and advertising. ASA developed a system to utilize an active website to enlist and engage motivated volunteers. The website combines a presentation of educational and historical information with acknowledgment and appropriate recognition for benefactors and donors.
Project work:
ASA developed the Kansas Shrine Bowl state wide TV and radio network and ad campaigns for the Arab Shrine Circus.
ASA provided lobby support and public relations for KAPERS vendor and for ownership group of River Falls Gaming.
ASA created and developed Puff & Snuff the Ugly Dragon anti-smoking media campaign targeting teens which resulted in highest ever reduction in tobacco use by Kansas teens.
ASA created Topeka Home Show advertising and promotional campaigns for Topeka Home Builders Association.
ASA provided the structure and graphic design, copywriting, editing and published 3 copies of Teen Pages, a self-help publication for teens.