Ten Secrets to Successful Marketing Planning

Build a website with the right user experience

ASA Search Marketing Services

785-273-5411

5339 SW 22nd Place
Topeka, KS 66614

Creating Website Traffic

Do you remember the whispering line in the movie Field of Dreams- "If you build it, they will come"? Unfortunately, what works for Hollywood doesn't bode so well for a business website. You can build the best looking website, loaded with content to impress and marketing that is ready to convert, but will be worthless unless you have a plan to drive targeted traffic to your website. This is where search marketing and social media is used to create website traffic. Search marketing is special because it allows your brand, your website to appear in the search engines (Google, Yahoo & Bing) at the precise moment your customer is searching for your product or service, 24/7. In addition, it's affordable and cost effective that produces an ROI (Return on Investment). It can be used alone or integrated with traditional marketing and advertising campaigns.

Pay-Per-Click (PPC)

This is how Google made their billions. You can benefit by placing a text or displayed advertisement out on the major search engines. Your ad is shown at the precise moment your customer begins searching targeted "keywords" around your business. Even better, you can use “local search” that will display your ad only in a specified geographic area like a city, county or state.

Search Engine Optimization (SEO)

In 1996, two smart guys at Stanford University set out to devise a way to organize the Internet. They created an algorithm (bot) that "crawls" every web page on the Internet and categorizes it based on the "keywords" written on that web page. Google is that company today and is where you will find literally hundreds of thousands of people using “keywords” around your business. Yahoo and Bing offer smaller but just as targeted web traffic opportunities. SEO is the technique and online marketing strategy that focuses on getting your business or organization's "keywords" listed on top of the major search engines, sending you highly targeted web visitors.

Google Search Engine Results

The green shaded box is where you will always find the top 10 "free" listings on Google. The listings shown are called "organic listings". This is what Google and some SEO work by ASA Marketing can provide to your business. It’s the 10 website pages that Google has rated as being the most RELEVANT for the keyword being searched. No money was paid to Google for these listings... these results are earned through successful Search Engine Optimization or SEO.

The 2 blue-shaded areas just above and to the right of the organic listings are the paid advertisements or PPC listings. In general, these ads represent the successful bids from the paid advertisers.