Ten Secrets to Successful Marketing Planning

ASA Campaign Management Services

Plan First

Our strength is developing the strategic and careful planning steps that provide the essential keys to a successful fundraising campaign. ASA Marketing Group (ASA) campaign services frequently begin with the feasibility/planning study, which provides critical fundraising tactics, goals and overall strategy development information. With this new information, we can best plan your campaign around realistic goals and timelines. In addition, we can offer you creative income producing and other solutions to exceed your goals.

ASA will guide you through the pre-campaign phase and transition to the formal campaign. ASA provides the following services encompassing the design, implementation, and coordination of an effective fundraising campaign:

• Directing all formative campaign steps, including the establishment of programs and leadership structures as well as operating strategies;

• Development of appropriate campaign themes, materials and brochures;

• Preparation of communication and donor recognition policies and plans;

• Development and monitoring of a Master Plan, campaign timetables and periodic action plans;

• Creation and implementation of donor cultivation, advertising sales and corporate sponsorship and community outreach strategies;

• Participation with the organization's leadership and professional staff in obtaining financial commitments from prospective donors.

As needed, ASA is available to ensure that all details of the program-from the technical to the creative-go smoothly and successfully. ASA will help you with:

• Recruit and train volunteers;

• Conduct prospect research to identify and classify potential donors as to giving potential and likelihood;

• Write all campaign literature;

• Access to our agency graphic designers and printers to produce campaign materials and foundation logo creation;

• Develop a website to promote the campaign and/or new foundation and honor and recognize donors;

• Ensure that the campaign remains a top priority of the organization's management and governing board.

Unless your organization already has a well established development office in place, ASA will provide you with the greatest assurance that your campaign goals will be realized in the shortest possible time frame.

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General Fundraising Counsel and Advice

ASA provides two options for fundraising advice and counsel which allow organization’s access to consulting services they might otherwise be unable to afford.

Daily consulting involves ASA visiting your organization to advise your management team on a wide range of development issues. Or, for a low monthly retainer, you have access to ASA expertise when you need it, while maintaining responsibility for implementing programs and suggestions yourself.

ASA offers flexible counsel and advice options that can strengthen your organization’s fundraising operation and help you meet your goals.

ASA offers affordable general fundraising counsel and advice that allows you to:

• Obtain a basic evaluation of your development operation;

• Receive a set of initial recommendations followed by telephone and email contact;

• Have ASA offer solutions to specific problems, review brochures/communication, and make general suggestions;

• Conduct a training seminar or rehearse an important solicitation;

• Implement suggestions made in a recently completed funding study;

• Have ASA spend a day or two each month helping you implement an effective pledge collection system or initiating a planned giving component into your development mix.

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Contact ASA Marketing Group today at 785-273-5411.